NewKrill
Super Krill 16mm Pop Ups
Bold in colour. Strong in character. A serious pop-up.
16mm · 150ml tub
£6.75View bait
Made in Essex
Bait made by anglers. For anglers.
A new independent bait company, started by coarse anglers. Two pop-ups, carefully selected ingredients, and no unnecessary rush to fill a catalogue.
We started Tempting Baits because we wanted better bait
Not more choice. Not another shelf full of products with impressive names and big promises. We wanted to create pop-ups built around one thing that really matters when you're on the bank: confidence.
We fish. We experiment. We question what goes into the products we use — and we wanted to create pop-ups that we would be happy putting on our own rigs.
So that's where we started. Two products. Carefully selected ingredients. No unnecessary rush to fill a catalogue — and this is only the beginning.
Why Tempting Baits?
There is an enormous choice of fishing bait available today, which can make choosing the right product almost as complicated as choosing the right swim. We've taken a different approach.
Ingredients first
We're starting with the right ingredients and working from there — high-quality ingredients combined into pop-ups that give anglers confidence when they put one on the hook.
No extravagant claims
We're not interested in claims that the bait can do something it can't. Our products earn a place in your tackle box because of what's gone into them.
Fished by us
We use these baits on our own rigs. If we wouldn't fish it ourselves, it doesn't make the range.
Good bait starts with good ingredients. That's the principle behind Tempting Baits.
Starting small. Thinking big.
Tempting Baits is starting with two products: Super Krill and Vanilla Supreme. They are different profiles, but they share the same philosophy — we've taken the time to consider the ingredients, the attraction and the finished bait, rather than trying to launch a huge range from day one.
We believe a new bait company has to earn its place on the bank. That means putting the product first, listening to anglers, testing, learning and improving — and adding new products when we believe they are ready, rather than for the sake of having a bigger range.
Super Krill
A powerful profile. A serious pop-up.
Developed around krill, Super Krill is a distinctive pop-up for anglers looking for something different from the more familiar bait profiles. Bold in colour. Strong in character. Built around carefully selected ingredients.
Available in 16mm — 150ml
View bait →
Vanilla Supreme
A classic profile with a tempting twist.
Some bait profiles never disappear for a reason. Vanilla Supreme brings a familiar sweet profile to the range, for anglers who want a different character from the increasingly dominant fishmeal and seafood profiles.
Available in 16mm — 150ml
View bait →We know why your bait matters
When you're sitting behind the rods, there are enough things you can't control. The weather can change. The wind can turn. The pressure can alter. The fish can decide they're not interested in what was working yesterday — but your bait is one of the things you can control.
That's why we don't want Tempting Baits to be about extravagant promises. We want it to be about confidence: confidence that you know what you're fishing with, that thought has gone into the ingredients, and that the bait you're putting on the hook has earned its place in your rig. Because when you are waiting for that take, you don't want to be wondering whether you chose the right bait.
This is just the start
We'd rather do two things properly than launch twenty products before we're ready. New ingredients, new flavours and new bait profiles are already in development — two baits have started the journey, and there are plenty more to come.
NewVanilla
Vanilla Supreme 16mm Pop Ups
A classic profile with a tempting twist.
16mm · 150ml tub
£6.75View bait
About Tempting Baits
Started by anglers. Driven by the search for better bait.
Tempting Baits was born from a straightforward idea: if you're going to put bait in front of a fish, you should care about what's in it. We're a start-up and we're happy to say so — building the company from the ground up, developing the range, listening to anglers and learning as we go.
We don't have decades of products behind us, and we don't need to pretend we do. What we do have is a genuine interest in fishing and a determination to make Tempting Baits a company that anglers can trust.
The ambition is straightforward: make good bait, keep improving it, build a range worth fishing — and above all, never forget who we're making it for. Anglers.
Don't fish the label. Fish the bait.
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